The
year’s end is growing
nearer
than near,
as
the retailers succumb
to
their one greatest fear:
What
will happen
if,
dreadest of dread,
our
columns of numbers
end
the year in bright red?
If
projections we made
for
how business will grow
turn
out to be bogus,
where
will we go?
If
the limits on spending
hold
out through and through,
how
can we continue?
What
will we do?
The
craftiest marketers
have
developed a game;
it’s
quite unimaginative:
More
of the Same.
More
stuff in the aisles,
more
ads on the air,
more
hours to open,
frenzy
everywhere!
Open
the stores
earlier
than early;
create
mob mentality,
customers
quite surly.
Forget
about families,
make
employees show up.
Turn
a profit with volume,
while
the turkey throws up.
Hijacking
Thanksgiving;
on
the profits we’re betting.
We’ll
rename the holiday:
Have
a prosperous Thanksgetting!
Remember
“Good Friday”
preceding
resurrection?
This
one’s the opposite:
Blackened
Shopping Insurrection.
What
can we do?
What’s
our reaction?
What
gift does love bring
in
our speech and action?
How
‘bout we let grace
flow
wild and free
onto
retail employees
we
know and see,
making
tangible acts
of
thanks and giving
to
brighten their day,
with
our words and our living?
If
you go out on Friday,
make
your purpose clear:
you’re
there not to buy,
but
to spread peace and cheer.
And
if you stay home
with
family and friends,
find
a retail employee,
and
give hope to their kin.
©
2015 Todd Jenkins